For seven consecutive days, Azkoyen, in collaboration with BRITA, a global leader in water filtration solutions, brought sustainable hydration to one of Spain’s most prestigious sporting events, the “Trofeo Conde de Godó”.
Azkoyen Neo Q machines were installed in the Fan Zone, providing free, cold BRITA-filtered water to attendees, players, and event staff. These hydration points encouraged the use of reusable bottles, promoting environmentally responsible habits and helping to reduce single-use plastic waste during the tournament.
This initiative highlighted the shared commitment of Azkoyen and BRITA to sustainability, innovation, and people’s well-being. By offering access to high-quality filtered water, both brands reinforced their dedication to improving daily life while protecting the environment.
The “Trofeo Conde de Godó”, which welcomed tens of thousands of visitors, served as the perfect platform to position Neo Q as a key solution for promoting sustainable practices at large-scale events. The presence of these hydration points raised awareness about the importance of responsible consumption and environmentally friendly alternatives.
Innovation that improves people’s lives, together with sustainability, are two of Azkoyen Group’s core strategic pillars. This collaboration with BRITA stands as a clear example of both companies’ ongoing commitment to environmental responsibility and product excellence.
Neo Q: Coffee Machine and Water Fountain
Neo Q is the ideal solution for those looking to offer quality hot drinks and filtered water while committing to sustainability. It combines fresh filtered water and high-quality espresso coffee in a single machine. An innovative proposal that encourages sustainability in workplaces, leisure centres, gyms or other establishments by promoting the use of your own cup or bottle.
Key features :
- Direct connection to the mains water supply
- Freshly ground coffee beans and a wide range of hot drink options
- I-Detect system, which automatically detects the user’s cup and avoids the use of disposable cups.
- Mia Easymilk Technology
Neo Q has been recognised with the European Product Design Award in the Catering Products and Office Equipment categories for its ability to combine design, sustainability, and functionality in a single machine.